IMAGINE | unlimited — Marketing Discovery Brief

01 · Brand Voice

How should it sound?

Voice is the single hardest thing to outsource. Three quick anchors.

Three words that describe the brand's tone

e.g. "poetic, quiet, unhurried" — not category words like "creative" or "design"

One word the brand should never sound like

Useful as a guard rail. e.g. "corporate" / "wellness-cliché" / "salesy"

Are you comfortable being the face / voice of IMAGINE?

Founder-led brands move 4–5× faster on small budgets. But only if it's authentic to you.

Yes, fully

Voice + writing, not face

Hands + process only

Brand stands alone

02 · Audience

Who are the first 100?

Not "everyone who loves design" — the actual first hundred people who will buy.

Describe the dream first buyer in one sentence

Real or composite. "A 38-year-old somatic therapist in Berlin who…"

How is the product most often used?

03 · Pace & Goals

How loud, how fast?

You've said slow and special — let's set the dial properly.

Target launch date (when site is live + first marketing goes out)

Volume target: of your current stock (~380 units), how much do you want sold in 6 months?

10% · ultra-slow 50% · steady 100% · sold out

40% of current stock · roughly 152 units · ~€7,600 revenue

Tempo of the launch

Where you sit on the spectrum between "quiet drip" and "concerted push"

Whispered Steady Push

Quiet drip — under-the-radar, invitation-only feel

04 · Product Strategy

What leads, what follows?

Which SKUs lead the launch? (pick 1–3 heroes)

Is "first edition of 80" / "limited run" language a fit?

Turns scarcity into a virtue — but only if it's true to the brand.

Yes, lean in

Mention quietly

Feels gimmicky

Bundles, gift sets, or combos?

Yes, from day 1

Maybe later

Each piece alone

Discounting comfort

Never

Early supporter only

Holidays okay

Whatever sells

05 · Materials

What's ready, what's missing?

Tells me what I need to add to your content checklist.

In progress

Webshop (Wix)

Product copy

Promo video

New products

Anything else you know is missing or weak

06 · Channels

Where will you actually show up?

Better to pick 2–3 you'll maintain than 6 you won't.

Channels to deliberately avoid

e.g. "no TikTok ever" — saves us both time

Realistic time per week for content creation

1–2 hrs

3–5 hrs

6–10 hrs

10+ hrs

07 · Press & Seeding

Whose endorsement would matter?

Three publications or platforms whose feature would feel like a milestone

Dream big — even one of these picking it up changes the trajectory

Three people / accounts you'd love to see using IMAGINE

Names, handles, or descriptions — somatic teachers, writers, designers, ceramicists…

How many product samples are you willing to gift per month?

Seeded gifts are your highest-leverage marketing on a small budget. ~€20 cost each.

0–2

3–5

6–10

10+

08 · Events & Workshops

Live experience as a marketing layer?

Interest in hosting an Amsterdam launch event

Yes

If partner found

No, digital only

Workshops as an ongoing brand layer?

Could become a revenue stream + content engine — but only if you'd enjoy facilitating.

Yes, excited

Co-hosted only

No, product only

09 · Anything Else

What haven't I asked?

Free notes for me

Constraints I should know, things you hate seeing other brands do, references that inspire you, anything.

Tell me how you want this brand to enter the world.